SEO AND DIGITAL MARKETING
SEO stands for Search Engine Optimization.
It’s the process of improving a website or a web page so that it ranks higher in search engine results (like Google, Bing, or Yahoo) for specific keywords or phrases. The main goal of SEO is to increase organic (unpaid) traffic to a website.
SEO involves several activities, including:
- Keyword Research: Finding the words and phrases people use to search for information.
- On-Page SEO: Optimizing website content, titles, meta descriptions, headers, and images.
- Technical SEO: Making sure the website loads fast, is mobile-friendly, and is easy for search engines to crawl and index.
- Off-Page SEO: Building backlinks (links from other websites) to increase a site’s authority.
- Content Creation: Publishing useful, relevant content that answers what people are searching for.
WHAT IS DIGITAL MARKETING
Digital marketing is the promotion of products, services, or brands using the internet and digital technologies like computers, smartphones, and social media platforms.
In simple words It’s how businesses advertise and connect with customers online instead of using traditional ways like TV, radio, or newspapers.
Types of Online marketing:
- Search Engine Optimization (SEO):
Making your website appear higher on Google search results. - Content Marketing:
Creating valuable blog posts, videos, or social media posts to attract an audience. - Social Media Marketing:
Promoting on platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter. - Email Marketing:
Sending emails to promote products or nurture customer relationships. - Pay-Per-Click Advertising (PPC):
Paying for ads that appear on search engines or social media (like Google Ads, Facebook Ads). - Affiliate Marketing:
Earning commissions by promoting other people’s or companies’ products.
Influencer Marketing:
Paying or partnering with popular social media users to promote your brand.
WHAT IS GOOGLE ADS
Google Ads is an online advertising platform created by Google.
Google Ads allows businesses to pay to display ads on Google Search results, YouTube, Google Maps, Gmail, and millions of other websites in Google’s network.
How Google Ads Works:
- You choose keywords that people might type when searching for something. Example: “buy running shoes.”
- You create an ad using text, images, or videos to promote your product or service.
- When someone searches for your keywords, your ad can appear at the top of the search results.
- You pay only when someone clicks on your ad. This is called Pay-Per-Click (PPC).
Where Google Ads Appear:
- Google Search results (at the top and bottom of the page)
- YouTube videos (before or during videos)
- Websites that are part of Google’s Display Network (blogs, news sites)
- Gmail promotions tab
Google Maps when users search for local businesses
Why Businesses Use Google Ads:
- It delivers fast results and can start bringing traffic the same day.
- It offers highly targeted advertising by location, language, device, interests, and more.
- It is flexible. You can start with a small daily budget.
- It is measurable. You can track every click, view, and sale.
Example:
If you sell handmade candles, you can create a Google Ad targeting people searching for “buy handmade candles online” and get immediate traffic to your website.
